{'It’s like they’ve erupted out of someone’s subconscious': how horror came to possess contemporary film venues.
The most significant surprise the cinema world has witnessed in 2025? The resurgence of horror as a dominant force at the British cinemas.
As a genre, it has notably surpassed previous years with a annual growth of 22% for the British and Irish cinemas: over £83 million this year, compared with £68.6 million last year.
“Last year, no horror film reached £10m at the UK or Irish box office. This year, five films have,” comments a film industry analyst.
The major successes of the year – Weapons (£11.4 million), Sinners (£16.2m), the latest Conjuring installment (£14.98m) and 28 Years Later (£15.54m) – have all hung about in the cinemas and in the audience's minds.
Even though much of the professional discussion highlights the singular brilliance of certain directors, their triumphs point to something changing between audiences and the genre.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” says a content buying lead.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But apart from artistic merit, the ongoing appeal of horror movies this year suggests they are giving audiences something that’s much needed: emotional release.
“Right now, there’s a lot of anger, fear and division that’s being reflected in cinema,” notes a genre expert.
“Horror films are great at playing into people’s anxieties, while at the same time exaggerating them. So you forget about your day-to-day anxieties and focus on the monster on the screen,” explains a respected writer of classic monster stories.
Amid a current events featuring war, border tensions, far-right movements, and environmental crises, witches, zombies and vengeful spirits resonate a bit differently with audiences.
“Some research suggests vampire film popularity correlates with financial downturns,” comments an performer from a recent horror hit.
“The concept reflects how economic systems can drain vitality from individuals.”
Since the early days of cinema, social unrest has influenced the genre.
Analysts highlight the rise of German expressionism after the first world war and the unstable environment of the post-war Germany, with features such as The Cabinet of Dr Caligari and the iconic vampire tale.
Later occurred the 1930s depression and iconic horror characters.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” explains a commentator.
“So it reflects a lot of anxieties around immigration.”
The phantom of migration inspired the newly launched supernatural tale a recent film title.
Its writer-director explains: “I wanted to explore ideas around the rise of populism. Firstly, slogans like ‘Let’s Make Britain Great Again’, that harken back to some fantasy time when things were ‘better’, but only if you were a rich white man.”
“Also, the concept of familiar individuals revealing surprising prejudices in casual settings.”
Arguably, the current era of acclaimed, socially switched-on horror began with a brilliant satire launched a year after a divisive leadership period.
It ushered in a recent surge of innovative filmmakers, including several notable names.
“That period was incredibly stimulating,” recalls a director whose movie about a violent prenatal entity was one of the era’s tentpole movies.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
The director, currently developing another scary story, continues: “Over 10 years, audiences’ minds have been opening up to much more of that.”
Simultaneously, there has been a revival of the underrated horror works.
Recently, a new cinema opened in London, showing cult classics such as a quirky horror title, a classic adaptation and the late-80s version of Dr Caligari.
The re-appreciation of this “raw and chaotic” genre is, according to the cinema founder, a clear response to the algorithmic content pumped out at the box office.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he says.
“In contrast [these alternative films] are a bit broken. It’s like they’ve erupted out of someone’s subconscious and been planted out there without corporate interference.”
Horror films continue to disrupt conventions.
“These movies uniquely blend vintage vibes with contemporary relevance,” observes an expert.
In addition to the return of the deranged genius archetype – with several renditions of a classic novel on the horizon – he forecasts we will see scary movies in the near future reacting to our present fears: about tech supremacy in the near future and “vampires living in the Trump tower”.
In the interim, “Jesus horror” The Carpenter’s Son – which depicts the events of holy family challenges after Jesus’s birth, and includes well-known actors as the divine couple – is set for release later this year, and will certainly create waves through the Christian right in the US.</